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House marks, sub-brands and indirect confusion: lessons from the Shein Belle and Shein Icon decisions

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Charlene Nelson
Principal Director - Chartered Trade Mark Attorney

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Charlene Nelson
Principal Director - Chartered Trade Mark Attorney

Two recent UK Intellectual Property Office (UKIPO) decisions highlight the ongoing risks faced by brand owners seeking to register composite trade marks that incorporate existing distinctive elements. In both cases, Roadget Business Pte. Ltd (Roadget) the operator behind the SHEIN fashion platform, was unsuccessful in defending their trade mark applications for the marks SHEIN BELLE […]

A row of clothes hanging on a hanger, the clothes are of different colors and textures, and all neatly folded. The concept of organization and order. Clothing sale concept background.

Get in touch

Avatar
Charlene Nelson
Principal Director - Chartered Trade Mark Attorney

Get in touch

Avatar
Charlene Nelson
Principal Director - Chartered Trade Mark Attorney

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