In our increasingly visually dominated world, where brand identity is as much about design language as it about logos or names, the placement of a brand’s mark can be just as distinctive as the mark itself. These so-called ‘position marks’, trade marks that protect the specific placement of a sign, colour, or design element on […]
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A cautionary tale for brand owners: Adidas v Thom Browne and the position on 'Position Marks'

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